When you work with clients to create powerful intranets, sometimes you get pulled into a broader challenge in the organization. The challenge is typically how to communicate effectively with the organization. Many professional communicators (HR, internal communications, marketing, etc.) find that employees just aren’t reading their communications. There are a variety of causes for this – but most of them can be addressed.
I’ve published a whitepaper that helps to explain the various communications channels that professional communicators have available to them, what they’re good for, and how to pick the right one for the messages that they’re sending. Along the way, I’ve added some content authoring tips to help employees want to read the content you’re writing.
You can get the whitepaper at Effective Internal Communications Channels.