I recently went on the Technology Advice podcast and talked with Mike Pastore about change management and marketing. In it, I talk about how understanding change helps you understand your clients. Change can lead to stress and fear, and while much of marketing is based on stress and fear, it’s important to realize why fear-based marketing won’t always work. I also discuss how managers can help their employees feel supported enough to adopt a change – as long as there is sufficient trust to avoid too much friction stopping the change.

You can hear about these topics and more by listening to the full podcast here: https://technologyadvice.com/blog/marketing/podcast-how-understanding-change-management-makes-you-a-better-marketer/