Today is launch day. It’s the culmination of my career to date, over a decade of research, and nine months of seemingly endless days creating what we believe is the most comprehensive change management course available. It’s designed to help anyone become confident with their ability to deliver change in their organization. The course is […]
Every brand has a story, but does every brand tell a story? Unfortunately, the answer is no. Not every brand has a coherent enough message that it does tell a story. That’s what Building a StoryBrand: Clarify Your Message So Customers Will Listen is out to fix. The interesting thing about the work is that, […]
I think, therefore I am. Reason never had a stronger advocate than Descartes. However, Descartes encapsulated all that is human into our rational thought, and in doing so separated the inseparable connection between reason and emotion – at least, that’s Antonio Damasio’s argument in Descartes’ Error: Emotion, Reason, and the Human Brain. Damasio’s in good […]
It was 2017 when I last shared about the video studio and the configuration. Since then, we’ve made some important upgrades, like retiring the two Canon XH A1s in favor of a Blackmagic Pocket Cinema 6K. We also added two teleprompters (Glide Gear and Magicue), a jib, and a few other pieces to pull it […]
What can you do to make people more likely to accept your proposals? That’s the key question Robert Cialdini answers in Pre-Suasion: A Revolutionary Way to Influence and Persuade. He’s the same author who wrote the classic book Influence. His point is that the most successful sales professionals aren’t persuading in their actual ask. They’re […]
What makes us do something? Why do we decide to buy (and use) toothpaste A vs. toothpaste B? These questions start us down the path of wondering how we might get others to choose the choice we would like rather than the choice they’d make naturally. Whether we have a product to sell or a […]
It’s what we know that ain’t so that gets us in trouble. Whether you prefer that Artemus Ward quote from To Kill a Mockingbird or you attribute the saying to Mark Twain, the sentiment is the same. Knowing something rarely gets us in trouble. Thinking that we know something we don’t can have bad to […]
You’ve only got an instant, and you’ve got to make the sale. Whether it’s literally selling to someone or selling the big idea – or even your potential as a romantic suitor – Split-Second Persuasion: The Ancient Art and Science of Changing Minds is designed to help give you the tools you need to make […]
In my work with SharePoint and Office 365, I’m often asked how many teams, sites, libraries, or folders my clients should make. The answer is always hard, because there’s no one-size-fits-all approach. However, when we consider how our brains work and a few other factors, it becomes easier to understand how to build the hierarchy […]
Somehow, the idea that we’re making a transition seems larger than making a change and simultaneously more concerning and more comforting. Managing Transitions: Making the Most of Change intentionally couples the word “transitions” to change to remind us of the personal nature of the kinds of change most of us consider. In that reminder is […]