Out of Order Information

We like things to be in their proper place, but sometimes what we think is proper is different than what other people think. Luckily, we can get our information in order just how we like it, as we explain in this engagement video.

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Listing Excel Sheets

User frustration boils when they enter data one place and must enter it again someplace else.  In this user engagement video, we explain how to export SharePoint list data into Excel, where it can be shared and reused.

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Dropping Files is Good

A consistent complaint from users is how difficult it is to work with files that are on websites, including the intranet.  In this engagement video, we explain how working with files on the intranet is as easy as dropping files.  Dropping files in real life is not all that fun. Dropping files online is easy, as we explain in this video.

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Rogue Revision Rewind

One of the frequent concerns of users that prevents adoption is what happens when you accidentally delete or corrupt a document. It used to be that, if you accidentally deleted something from a file and saved over it, there was no going back. SharePoint makes recovering from this a breeze, as we explain in this video.

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Content Tamper Alarm

In this engagement video, which you can share with your organization, we explain how we like to know when people enter our physical space.  We’ve got doorbells and “please knock” signs and security systems. However, SharePoint allows us to figure out when someone enters your virtual space.

If you want to share this video, you can get it ad-free. All you need to do is click here to sign up, and we’ll send all our engagement videos to you via email.

Book Review-Advice Not Given: A Guide to Getting Over Yourself

I didn’t really intend to spend so much time investigating Buddhism. Mark Epstein was recommended reading for me as I tried to integrate Western thoughts on positive attachment and Buddhist beliefs that attachment is the root of suffering. As I read Advice Not Given: A Guide to Getting Over Yourself, I began to see how both traditional Western psychotherapy and Buddhism revolve around finding a way to align our thoughts with reality. It’s not that we don’t need ego, and that it should be crushed or destroyed – nor does it mean that we should necessarily inflate it to be bigger than it should be.

In The Trauma of Everyday Life, Epstein looks at a few small components of Buddhism centered around the concept that life is suffering. In Advice Not Given he walks, chapter-by-chapter, through the Eightfold Path, introducing the traditional thinking and integrating Western psychology. However, he starts by framing the primary work of the path: our ego.

Our Ego

It’s the one affliction that we all have in common. We all have egos. We’re constantly tending to the size and shape of our ego – or it’s running amuck and causing havoc to us and to others in our lives. Unrestrained, the ego implores us to be bigger, better, stronger, richer, more attractive and more. The result is a constant nagging fear that we won’t be enough. It’s a self-doubt that is hard to shake. (See I Thought It Was Just Me (But It Isn’t) for more on being enough.)

Conversely, some degenerate the ego and believe that it’s bad. John Dixon in Humilitas says, “One of the failings of contemporary Western culture is to confuse conviction with arrogance.” That is, those whose ego is sufficient to operate with conviction are confused with those whose ego is out of control. (See The Wisdom of Not Invented Here for a collected set of ego references.)

Enlightenment

A Hunger for Healing quotes a Zen (Buddhist) saying: “After enlightenment, draw water, chop wood.” Advice Not Given repeats this as, “after ecstasy, it is said, comes the laundry.” That is that while the Eightfold Path – and all self-reflection may lead to enlightenment– it doesn’t alleviate our need to be in the world and attend to our material needs and duties. After all, enlightenment (or awaking) doesn’t make the ego disappear, it changes our relationship to it.

The Eightfold Path to enlightenment is:

  • Right View
  • Right Motivation
  • Right Speech
  • Right Action
  • Right Livelihood
  • Right Effort
  • Right Mindfulness
  • Right Concentration

Before looking at each component, it’s important to pause and address the use of the word “right.” Epstein makes a point that the word doesn’t have to be translated to right as in “correct.” The original word could also mean “realistic” or “complete.” Epstein shares that he thinks of it as balanced, attuned, or fitting. This is important, because there’s no one “right” way to walk the path. There is a way of walking the path that is balanced or attuned to you, your needs, and the needs of the world around you.

Let’s walk the path as Epstein did.

Right View

Accepting reality as it is – not as we want it to be – is hard. It is, however, necessary to be in harmony with it. The right view has us constantly seeking to accept reality for what it is. The Serenity Prayer includes, “Taking, as Jesus did, This sinful world as it is, Not as I would have it.”

Too often, we see something unpleasant or discomforting, and we turn away from it. We seek to avoid the suffering of this life and only make it double. Right view isn’t eliminating suffering, but it’s changing how we approach it, so that it’s no larger and no smaller than it should be. It’s recognizing that both happiness and suffering – and everything else – is temporary. We don’t need to grasp onto it too tightly.

Right Motivation

We all have unconscious desires that drive us. Right motivation suggests that we don’t have to be at the mercy of our neuroses. By shining light into the dark places of our soul, we can come to know them – and address them in healthier ways. We must, of course, admit that the dark places exist. We must accept that there are parts of ourselves that we don’t yet know and some that we may not like.

Motivation also means a balance between the need to develop wisdom and the need to cultivate compassion. Epstein recounts more than one situation where a hermit was admonished for not living in the world. Buddha made a point of having his monks go out into the community each day to keep them connected to the world and realize that they weren’t above or apart from the rest of the world.

Right Speech

Traditionally, right speech is about refraining from harmful talk, like lying, gossip, and such. However, it can have a deeper meaning about not just the talk that we share outwardly with others but also with the talk whispered under our breath and our self-talk. If people heard what we say to ourselves about ourselves, they would be appalled. We speak to ourselves in such a compassionless and unfair way – and we continue to allow it.

Right speech leads us to pay attention to the space between thought and action to create more space and give us greater opportunity to intervene before harmful words or actions occur. Sometimes that intervention is to prevent us from adding more meaning than is there. (See Choice Theory and Argyris’ Ladder of Inference for more on how we add meaning.) Sometimes that intervention is to assess whether what we’re thinking is just a thought or whether it is reality. Too often, we believe that we know reality, when we’re just making a series of assumptions.

We can create a space where we’re open, accepting, and inquisitive about our inner lives and the inner lives of others. In this space, we can process our thoughts and emotions, comparing them with reality and enabling us to prevent past hurts from being borne out into the future.

Right Action

Right action is about not acting destructively. This means many of the things that make God’s top ten list (also known as the Ten Commandments): killing, stealing, etc. It also includes things like excessive drinking, which didn’t make God’s top ten list but are addressed in the Bible. It’s important to recognize, as the Dalai Lama has pointed out, that all religions fundamentally operate in the same direction – towards love. (See The Book of Joy for more.)

Much of right action could be compared to The Marshmallow Test. It’s denying our selfish, immediate needs in the service of greater rewards in the future. It’s difficult to delay our gratification and be willing to confront difficult decisions when they don’t fit with our previously established ideas or vows.

We have to live in the world – even when what is happening to us in the world isn’t what we planned. If our lives aren’t going along the script that we had planned, we have to accept that and only take the actions that we can to move us forward – without an attempt to overcontrol things.

Right Livelihood

Everyone has to make a living –but you don’t have to do it in a way that is deceitful or exploitative. The heart of right livelihood is finding a way to live which enriches your life – and the life of others. Making money is necessary. However, making money while preying on others isn’t.

Right Effort

The middle way – neither living in self-denial or indulgent materialism – is what right effort is about. It reflects the nature of life where both extremes on a continuum are bad. Only a middle path balances discipline and love. Children, as Donald Winnicott noted, need “good enough” parenting that doesn’t over indulge nor neglect the child for them to develop normally. Children need challenges, but, at the same time, they need to know that they’re supported.

Like strings on an instrument that can be too tight or too loose, we need to find the right grip on the things we work at so that we neither over- nor under-control. This delicate balance – the middle way – isn’t easy, but the result of the rightly-tuned string is good music. The result of the rightly-tuned life is happiness.

Right Mindfulness

Mindfulness is a bit of a misnomer. The word used is sati – which means “remembering.” When we’re being mindful, we’re remembering to pay attention to the world – and ourselves. Mindfulness isn’t anything special or additional that must be done. It’s not something that’s done only in the midst of meditation. Mindfulness is a way of viewing things where you keep an eye on your own mental processes.

In the learning and education space, it’s called “metacognitive.” In the Buddhist context, it’s keeping a distant eye on the processing that’s happening, so that we’re more aware of it.

Right Concentration

In terms of teaching, concentration is typically taught before mindfulness, because it’s useful in the process of trying to be mindful. In truth, we’re not taught how to concentrate in our schools or societies. Though concentration is a powerful force – like how focusing light makes a laser that can cut metal – it’s not something that most folks know how to do.

Together

Together, these ideas are the path towards enlightenment. However, even those on the path may find that they are buffeted by the waves of uncertainty and change. If you’re trying to find peace, Advice Not Given counsels, it’s important to remember that the waves are a part of the ocean. They rise, and they descend, but they’re all a part of the ocean.

Perhaps my favorite part of Advice Not Given is the ending. “Our egos do not have to have the last word.” Our egos may keep us from accepting advice, but it can’t stop us from reading Advice Not Given.

Paging 1, 2, 3

We want you to have tools for engaging users. In this engagement video, we show how you don’t have to be a web developer make a change quickly. We’ll talk about why in this video.

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The User Engagement Video Series Starts Now!

Have you ever been frustrated with users that aren’t reading your emails? They’re complaining about the fact that they never know what is going on – and they’re not going to the intranet to find out. When working to help organizations fix their communications problems, we frequently recommend a strategy of engaging videos. More “edutainment” than education, they’re about the problem and the possible. 

That’s all fine, but, if you’re like most folks, the voice in your head is saying, “Ok, but what does that mean, really?” If you’ve spent years communicating information with formal and semi-formal communications channels, the idea of engagement isn’t easy or intuitive. That’s why we created a set of videos designed to engage users. They’re super short, less than 2 minutes. They talk about one core frustration that people have and how the problem is solved with the intranet. 

They’re designed to be used when you’re transitioning to SharePoint or Office 365 from another platform – and when you’re trying to get folks to use the existing intranet hosted on SharePoint or Office 365. They’re not videos that you put in a library for education, they’re videos that you send out to get people’s attention. 

The first one is a play off the old Where’s Waldo? series of books. Check it out: 

We’re making these available via YouTube, but if you subscribe, we’ll send you a link every two weeks via video service. This way, users don’t get YouTube ads while playing the promo. Just click here to sign up today. 

If you’re so inclined, you can support our efforts by buying a one-time license, and you’ll be able to get the videos without any bumpers or branding for you to use internally – including using them as a part of videos that you’re making. You’ll get all the videos, including both the completed videos that are not yet public as well as any we release in the future. Click here to support us – and your users. 

Book Review-Smarter Faster Better: The Transformative Power of Real Productivity

Why is it that some people seem to reach their goals and do great things while others languish in obscurity, not sure what to focus their time on or whether they should watch TV or go to a movie? We all want success – though we may define it differently – and the path to success is, we believe, productivity. In Smarter Faster Better: The Transformative Power of Real Productivity, Charles Duhigg seeks to illuminate the path.

Believing the Lie

Productivity starts with believing a lie. It starts by believing that we’re in control of our destiny. If we look deeply into anyone’s success, we will find that luck and circumstances played a huge role in their success. Yet for ourselves we must believe that our self-agency, our ability to control our destiny, is limitless.

Carol Dweck’s research proves that people do better in life if they believe in a growth mindset. (See Mindset for more.) The heart of the growth mindset is a belief in self-agency, or what is sometimes called an “internal locus of control.” To encourage a growth mindset, we praise the work and not the results. We help people understand that their effort drives their results, not their inherent skill.

Change or Die explains that if we were to truly look at our weaknesses, we’d never be able to function. A life-threatening asteroid may strike the planet tomorrow – but the odds are against it. Taleb might argue that The Black Swan event is always around the corner, but if we’re hypervigilant in this way on everything, we’ll get nothing done.

The Halo Effect reminds us that, though we love the world of certainty, we live in a probabilistic world. We need to accept that there is a certain amount of chance in our daily doings. While we have some important impact on our lives, our level of influence isn’t limitless. In Extreme Productivity, Robert Pozen spends most of the book explaining his techniques for productivity before admitting in the end that his life has not followed the path of a straight arrow. He’s followed the twists and turns of fate – or luck.

Success, it seems, isn’t dependent completely on luck or work. As Pasteur said, “Chance favors the prepared.” It’s possible that your number will come up on the roulette wheel when you have a small bet or a large bet. The payoffs are much larger when the bet is larger. Working hard – on the right things – allows you to make those larger bets.

A Thousand Steps

An old proverb says that a journey of a thousand miles begins with a single step. Developing productivity is like this. The Rise of Superman talks about how extraordinary things are accomplished by mere mortals and how those feats are typically the results of a very small improvement followed by another and another. Like the compounding of interest, our capabilities grow slowly as we invest in them. If we continue to make small incremental improvements over time, we can do amazing things.

Sometimes people are discouraged when they realize the large gap between where they are today and where they want to go. They don’t know how to break large goals into smaller goals. One man who figured out how to get big things done through small steps was Walt Disney. As I mentioned in my review of Primal Leadership, despite his setbacks, Disney learned to try things in small scale before trying larger projects. He made short movies before feature-length movies. He built a path to Snow White and the Seven Dwarfs though shorts and other tests to ensure that he could produce a full-length animated movie.

Connecting Steps to Journeys

The real magic of Disney may not be in the parks but in his ability to connect long-term objectives to the step-by-step progression of smaller tasks. One of the challenges is that many people become overwhelmed when faced with large goals. They feel lost because they don’t know how to get to the end goal. The trick isn’t to know how to reach the goal. The trick is in knowing how to get closer. As The Psychology of Hope points out, what we think of as willpower – the ability to keep moving forward – contains two components: what we’ve traditionally called “willpower” and a second component called “way power.” Way power is an awareness of how to move forward.

This is one of the great learnings of agile methodologies. You just move things forward a little and then reassess to see if you can figure out what the next small step should be. You don’t have to reach the end in one giant leap. You move forward, learn, adapt, and then move forward again. Eventually you learn how things work – for real – and you’re able to make larger and larger leaps.

Models

Gary Klein recognizes that fire commanders had built models in their head about how fires were supposed to behave. (See Sources of Power.) They learned and fine-tuned these models in their experience. They had stumbled across the capacity to think in systems. (See Thinking in Systems for more.) It became possible for them to see everything as connected, and when this happened, they could simulate in their heads what was going to happen. When it happened, they knew they were on the right track; and when it didn’t, they knew they had to adjust their thinking and their response.

One of the funny things is that these fire commanders weren’t always the person with the most experience. They were sometimes just the people who could build the models faster and better than the others. It’s the ability to think in systems that made them good at what they did. Highly productive people, it turns out, generate lots and lots of theories and start to use their systems thinking to model them – and eventually to know which things to test.

Thinking in systems doesn’t come with a cursory interest. It takes commitment.

It’s All About Commitment

In Freemont, California, they’ve witnessed a change. A plant that made cars so poorly that GM had to close it down became a shining star in a partnership with Toyota. The plant is the stuff of legend. Many books have been written about it and reference it. It’s heralded as the quintessential reason why Japanese cars are so much better than American cars – even when the cars are made by largely the same workers.

In the GM command and control model, you didn’t dare stop the production line, because you had been told repeatedly how much that costs the company. In the Toyota model, if you needed to stop the line to do something right, you did. It’s simple, but the transfer of accountability and responsibility is enough to do something magical: create commitment.

When you’re committed to your goal, job, career, or company, you’ll volunteer to work harder. You want to do more than the minimum, because the minimum isn’t great. When you want to take a leap forward, sometimes it means slowing things down to get it right and learn more.

Random Connections

The most innovative people you meet aren’t the people in the science lab learning to stop all vibration of an atom. The most innovative people are the people who take discoveries like that one and combine it with other ideas to create something great. The truly innovative research that has been done, the greatest ideas that have been created, are a result of merging diverse fields. Whether it’s The Medici Effect that set off the Renaissance period by bringing together different artists and inventors or it’s Edison’s lab that brought metallurgy and gas lighting experts together to create the incandescent light, breakthrough innovations are more about combining the thoughts of others than doing your own detailed, tiny, but ground-breaking research.

For me, these random connections are Discovered Truths. Like the periodic table of elements, when you can see the order in the chaos, you can tame it and ride it to the end – rather than trying to grind it out. In the end, Smarter Faster Better is the way we all want to be.

Book Review-The Power of Habit: Why We Do What We Do in Life and Business

It’s five AM, and the alarm hasn’t gone off yet. I roll over gently, grab my iPad, and start reading. I’m not checking email or catching up on the latest news. I’m reading. It’s my habit, and this one, powerful habit has allowed me to read a book each week for years now. My wife is sleeping next to me, curled up in one arm as I use the other to hold, highlight, and flip pages in the Kindle app. (Which is a skill in and of itself.) This book is about The Power of Habit: Why We Do What We Do in Life and Business. Most of what we do is a habit. It’s beyond the everyday wanderings of our conscious thoughts. Like the number of stoplights that were red when you drove to the grocery store, habits keep our cognitive load down and allow us to function in a world that’s overwhelming. (You’ve got a habit for driving and following traffic rules so few of us can recall the number of red lights we’ve seen.)

Keystone Habits

Duhigg starts by making it clear that we don’t have to change every one of these unconscious routines at one time. We don’t have to radically alter our entire lives in one moment to accomplish great things. In fact, greater success is found by intentionally swapping out just one habit at a time – ideally, the keystone habit.

Like the keystone set in architecture, it’s this habit that the other habits are built on. Changing this one thing starts a ripple effect that can change everything about our lives – assuming, of course, that we can find the keystone habit and alter it. Before we can find a habit, we must understand what habits are. For instance, a habit like smoking can be a keystone habit. Once you eliminate smoking, excessive drinking, lack of exercise, etc., may easily change to healthier options.

Defining Habits

Habits are automatic and unconscious; but what do they do and how do we go about changing them? Habits may be typically unconscious, but they’re malleable. (See Peak for more about how elite performers make habits and make them conscious at times.) We can bring them into our consciousness to see what we’re doing and, with careful inspection, what’s trigging us to start the habit in the first place.

Habits have three basic components. First, there’s the cue. This trigger causes our brains to activate a routine – the next part of the habit. The habit ends in a reward of some sort. It could be getting to work, the sugar spike from that cookie you know you shouldn’t have, but you want, or something else entirely.

The key to changing habits isn’t in using our willpower to resist them. (See Willpower for more on willpower.) The key to changing habits is to find the right lever. Change or Die explains how, in most cases, folks who want to make serious life changes fall back to their old habits. Check the heart attack patient one year later, and you’re likely to find them back behind a plate of bacon and eggs instead of fruit and oatmeal. Substitution is the name of the game, and that is where marshmallows come in.

The Marshmallow Test

Walter Mischel’s simple test might be construed by his subjects as mental torture. Imagine the pains running through a child’s mind as they’re offered a tasty treat – like a marshmallow – or twice as much if they can wait a few minutes while the researcher is out of the room. For some, this was torture until they ate the treat in the center of the table. For others, they found ways of distracting themselves and allowed the time to pass by, so they could get twice the reward. (For more on this see The Marshmallow Test.) The interesting thing isn’t this torture of preschoolers but rather the techniques employed by those that were successful in waiting – or their success in life years after the simple test. Imagine higher SAT scores and better overall lives based on the ability to wait a few minutes for a marshmallow.

The real secret here is how to teach these young children – and adults – how to distract themselves, to change the focus of their attention, to something else. In doing this, it’s possible to flip the switch on the train tracks and route the habit train down another path – ideally, one that’s much healthier and more productive.

Interrupting the Cue

A cue is simple. It’s something that triggers your attention. It could be that twinge of pain you feel as you leave your vacation heading back to the real world. It can be the smell of chocolate cookies baking in the oven. It can be anything that your external senses can perceive – or any internal cue that your mind can conjure up.

The first choice for interrupting the cue is willpower. Willpower is an exhaustible resource, like a muscle that gets better with exercise – but with limited capacity. In some cases, simply identifying the cue that leads to the habit and being on the lookout is enough. A bit of attention from our reticular activating system (RAS) and a smidge of willpower and we can interrupt the automatic routing into the preexisting routine. (Change or Die has more on the RAS.)

One of the key challenges is that people don’t attempt to leverage their willpower to reroute the cue. Instead they try to suppress it – or they try to stop the routine once it’s already started. For most of us, this doesn’t work. Our willpower isn’t strong enough to suppress a cue. Our biology is wired to repeat messages that are ignored – often more loudly. The more you deny the cue exists, the louder and more insistent it will become, until it our willpower can’t hold it back any longer.

The other approach – to disrupt the routine once it’s started – is similarly ill-fated. Not only are you trying to use your consciousness to interfere with an automatic process, the delay in completion causes the initial cue to be repeated. A good model for thinking about this comes from Johnathan Haidt in The Happiness Hypothesis. The Elephant-Rider-Path model is my favorite mental model of how our mind works – and it says that the elephant (emotions and automatic processing) are in control, not our rational riders. The work of Kahneman in Thinking, Fast and Slow also explains this epic battle of the mind and how challenging it can be to win with our rational thought – since our unconscious mind can lie to us. (See Incognito for more on interesting ways that it lies.)

In other cases, where there’s too much to overcome, another strategy may be required. That’s the strategy of predecision. That is, before something occurs, we decide how we’re going to handle it. In effect, we rewrite the circuitry that routes from the cue to the routine. We can either force it into a non-routine or a routine that’s better. This strategy is fraught with problems, as quite frequently when we encounter the cue, we’ll override our predecisions. That’s what happened to coach Dungee’s Colts when they were “in the big game.” Instead of relying on the habits that Dungee and the coaches had drilled into their heads, they starting trying to think too much and started trying to second-guess their training. It cost them time, and that time cost them the game.

Finding the Cue

Finding the cues that trigger the routines may be the hardest part. Sometimes the cues are easy – like a visit to the family. Other times, the cues are subtle and difficult to find. However, once the cue is clearly defined, it can be “marked” by our conscious brains in a way that allows us to tell ourselves, “Hey, I need to look at that before blindly continuing.”

Finding the cue takes some careful sleuthing and patience. Setting the flag on it – making it available for our consciousness – is the next big challenge. However, once that’s done, you’ve got a critical break in the flow and the opportunity to change the routing from the cue to the routine.

Breaking the Routing

Effectively, the back side of the cue is routing to the routine. Most of the time, this is automatic. Whatever the default routine is gets run automatically. With our flagging the cue – which can sometimes be difficult – we get a chance to make a conscious choice. If we find that a call from our mom causes us to mindlessly start to eat whatever sweets are on the counter, we can look for the call as a cue – and pick a different strategy. Maybe doodling can cure our need to do something else. If we can’t quite go that far, maybe we can change what we eat to be carrots. It may still be a mindless routine in the end – but at least it won’t have the negative effects that eating sweets will.

It’s the routing that is key. We’ve got to keep the flag on the cue, so we can interfere with the routing long enough for a new default to take hold. For that to happen, we’re going to need some positive feedback.

Feedback

What makes some habits stick and some fade away? That’s the interesting question behind the revival of Hush Puppies. They were introduced in 1958 and were on the verge of being discontinued for lack of sales when something strange happened. In New York City, Hush Puppies became fashionable, and they started showing up in dance clubs and on runways – leading to a revival in the brand. (See The Art of Innovation for more on Hush Puppies revival.)

The answer may lie in the corn fields of Iowa. Everett Rogers worked for Iowa State University, and his work with the farm extension led him to study how innovations were adopted by farmers. He noted five factors for an innovation to spread: relative advantage, compatibility, apparent simplicity (his was complexity, but I’ve flipped it here for consistency), trialability, and observability. (See Diffusion of Innovations for more on his work.)

His final factor is the interesting one, as it indicates that you need to be able to see the difference. When coupled with relative advantage, the ability to see the advantages you get is powerful. Hush Puppies might have become a status symbol (see Who Am I? for more on motivators, including status). However, most of our habits don’t fall into the category of status, unless it’s your morning cup of Starbucks coffee.

The ability to see the impact of what you’re doing is feedback, and it shows up everywhere as a key factor. Flow, Finding Flow, and The Rise of Superman all speak of the need for feedback to enter the highly effective mental state of flow. Ericsson speaks of the need for feedback – often candid feedback – in the development of peak performers in his book Peak. One of the key challenges that marketing programs face is the difficulty of getting good feedback to make informed decisions. Thinking in Systems (and to a lesser extent The Fifth Discipline) reminds us that delays in feedback can cause systems to be unstable. Effective and nearly immediate feedback has changed the way pictures are taken. Digital cameras provide instant feedback and therefore the ability to take pictures again – and learn from mistakes.

In learning, feedback is essential to anchoring the learning into the system. Immediate feedback – not during a test – can make learners dependent on that feedback and can prevent learning. However, in most cases, feedback is a critical component to effective learning. By depriving learners of effective and timely feedback, you can depress or even suppress learning. (See Measuring Learning Effectiveness for more.)

Effective feedback lies at the heart of improvement on many levels. Multipliers use feedback to help employees improve, while diminishers provide little or poor feedback, and as a result deprive people from growing. (See Multipliers for more.)

How Feedback and Rewards Differ

Duhigg calls the end of the cue-routine-reward cycle “reward”; however, the researchers he cites for his work use words like error, bias, and, more importantly, feedback. I’m willing to go out on a limb to shift away from Duhigg’s language, because his language doesn’t accommodate negative feedback. We can change behaviors by attaching tangible, short-term, negative feedback to a behavior. Feedback is a more encompassing word than reward that can take in the complexity of our brain’s decision-making. When we see the cue, we want to pick the behavior that has the best chance of the best reward.

Additionally, reward is an implied singular thing. Feedback can contain multitudes. There can be some positive and some negative feedback. We can net that out in the same way that we can consider all gravity to be concentrated at the center of an object. This center of gravity for feedback – the center of feedback – can shape whether it is more or less likely for a cue to route to a routine or not.

In my work and the work of others whom I trust, shifting the routing from cue to routine is THE key to making change.

Creating the Craving

Duhigg explains that we can get into a situation where we have a neurological craving for something. In this case, we can receive a shot of dopamine before we get the reward. Dopamine, though described as the pleasure drug, is beginning to lose its moniker. As we learn more about dopamine, we realize that it’s not the be-all and end-all of pleasure after all. It plays a role in pleasure and in learning, though the role isn’t as clear-cut as we once thought it was.

Duhigg speaks of Wolfgang Schultz’ work, and how neural activity spikes occur before the reward. However, it’s not clear what these spikes in activity mean. It’s possible that these are the result of mental models being built and run. In correspondence with Dr. Schultz, he indicates that the dopamine receptors may be getting information from the models about outcomes – though this is still unclear. (See Sources of Power for more on mental models.)

We do know that cravings are real. While addictions aren’t primarily based on chemical addiction, there is a neural processing component that drives the continued behavior. It’s not clear whether this is a neurochemically-based problem (a hardware problem) or a thinking problem (a software problem). There are some genetic markers for addiction susceptibility, but the gene doesn’t indicate that you will become an addict, just that it’s more likely. (See Chasing the Scream for more about addiction and No Two Alike for more about the role of genes and environmental interaction.)

Cravings, Duhigg explains, drives the cycle back from reward to cue again. Here, too, I disagree.

Open Loop

Duhigg draws the cue-routine-reward as a closed circle. I disagree with this representation, because the arrows don’t mean the same thing. The arrow from cue to routine could be described as “leads to” – so, too, could the arrow from routine to reward. However, it’s difficult to assign “leads to” to the arrow between reward and cue. I believe that this is because the real diagram is from cue to multiple routines – with connecting lines of varying thicknesses. The step after the cue, the routing, selects the best fit routine – which is the one with the strongest connection. (See Analyzing the Social Web for more on connection strengths.)

The issue is, I think, that Duhigg doesn’t have a representation of a routing component – the critical component – in his model. This is where the action happens and where changes both do and need to occur.

12-Steps

If you want a model of changing habits, a good place to look is 12-step programs, though they occasionally come under fire for a lack of demonstratable efficacy – and because they will allow people to exit on their own. However, arguably no other program or approach has helped as many people overcome their addictions. Why and How 12-Step Groups Work is the subject of a separate post.

Expectations

If you want someone to stick to a decision – to a change in behavior – how do you do it? In short, tell someone. Once you’ve told someone about a decision, it makes it less changeable. Once your friends, family, and community have been told of your intent and expect that you’ll follow through, the odds are that you will.

Our social drivers will not want to wade through the disappointment and the continual conversations of having to face everyone with the lack of change. In effect, we change the stories we tell ourselves and the stories that others tell about us. (See Redirect for more on the impact of stories on change.) It will often provide a firm push into the direction of making things happen.

Making It Visible

Telling someone of your intent is just one expression of the fundamental concept of making your changes visible. 12-step programs say that you’re only as sick as your secrets. The more you can make your thinking visible, the more likely you are to make the change. However, there’s another important role to visibility. By simply making things visible, you make it possible to evaluate things that you never realized might be happening.

Food journaling is an effective way to change eating behavior – because it makes it impossible to ignore the reality of how much food is being consumed. It is no longer possible for our memories to get intentionally fuzzy about that extra helping or the second cookie. It takes what our brains want to be invisible and makes it visible.

The Value of Failure

Failure, when it’s used to teach, can be valuable. Addicts often fail to “remain clean” their first time. They fall back into old habits. They get disconnected from their new support systems. However, successful recovering addicts learn what the trigger was, or what their hubris was, or what “got” them. They put barriers in place to prevent the same thing from happening again. Ultimately, this creates a situation where there are too few gaps for their old habits to sneak through.

Failure is only failure when you give up. Failure can be a powerful teacher as long as you don’t let the failure become fatal. We have to expect that, when we’re changing habits, we’re going to have some failures.

Hope

The most powerful force in the universe is hope. It’s what fuels our ability to get up after a failure. It’s what allows us to believe that we can make a change when no one else has. Hope broke the four-minute mile. Hope got us to the moon. Hope returned Apollo 13 home. The greatest thing that allows you to change a habit is the hope that you’ll be successful. That’s why 12-step programs are so important and powerful. They instill hope that you can change, because someone else has already done it.

It’s my hope for you that, if you’re trying to change your habits, you’ll find the answers in The Power of Habit.