You know that communication is a cornerstone of effective change but did you know that there are proven communications techniques that you and your team can use to improve the responsiveness of the organization to your communications? Journalists know how to write like an inverted Egyptian. Radio and Television personalities tease you into coming back after the commercials. Joseph Campbell believes that everyone has the same hero’s story. Educators sequence information to increase retention. Emotion may be shunned in corporate writing but learn how it can move people along your change project.