Persuading Change for Your Information Management Project

You’ve heard that you need to create a culture of compliance to get people to use your information management project. This is precisely wrong. You need to create a culture of cooperation and participation. In this session, you’ll learn how to do it. We’ll extract the best thoughts from marketing, psychology, neurology, sociology, education, and anthropology to explain how to persuade people to implement your latest information management project and to do it without driving yourself mad.