Change is about trying to get individuals to change their behavior. In this session, we’ll pull from neuroscience and marketing to explain how you can get people to change their behaviors. We’ll address ways that individuals influence one another, and we’ll explain the hidden mechanisms that drive everyone. We’ll share classic research which distort the length of lines, factors that can cause people to harm others, and ways that we’ve motivated. We’ll build on the foundations of morality and land in a quirky world where we feel obligated to uphold our identities.