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When you’re rolling out file management and collaboration tools, it’s different than plugging in a new server. You’re asking users to change the way they work and the way they relate to other people. That moves us from the realm of logic and reason to emotion and culture. In this session, we’ll share the secrets of change management that no one has ever shared. Learn why 90% of heart attack victims and 67% of criminals don’t change their behavior. Learn how nostalgia was once considered a mental affliction, but the loss of our common routines is painful for us – and why we need our routines to make it through our day. Discover the subtle changes and approaches that can help your users decide that the changes you’re looking for are the changes they want to be a part of. From farmers in Iowa to marketers on Madison Avenue in New York, we’ve learned a lot about human behavior, but we rarely teach it. Learn how you can use what we know about how people behave to ensure that your project will be successful.