Campbell’s Journey

Campbell proposed that each story follows a similar path. From your favorite sci-fi flick to the latest young adult novel, there are observable archetypes that heroes follow in their journeys. But what do these fictional stories have to do with your corporate communications? We’ll explain in this video.

If you want to share this video, you can get it ad-free. Just click here to sign up, and we’ll send all our communications tips to you via email.