One of the challenges with most portals, including intranets, is maintaining relevancy of the information that the user sees and interacts with. You’ll hear a ton about search relevancy but relatively little is said about what is displayed on the home page. Some organizations approach the home pages as simple landing pages, a place for links to other places. Others try to serve up relevant content, but all too often there are substantial portions of a corporate intranet home page that just aren’t relevant. If you’re in Indianapolis, how important is the company picnic taking place in New York?

In our information overload culture we’ve gotten adept at blocking out advertising and other non-content items on a page and still ad blocking software is in widespread use. We can filter information ourselves but the more we can filter information for users the better they like it. The more focused we can make our content the better the user experience. Luckily SharePoint has several ways that we can deliver customized content to users and groups.

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http://www.intranetjournal.com/articles/200806/ij_06_11_08a.html